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The science of marketing science Branding your technology and your officeEdit

In the world of today, marketing is inextricable bound up with the sales process. A smart positioning and branding of your technology products & services will make your job easier. But also your tech transfer office itself deserves some branding attention, both towards your clients and towards your own institution.
Jane Muir Presentation (ASTP members restricted access)

Structural aspects of TTO'sEdit

The sharpness and efficiency of your tech transfer office depends largely upon the way it is structured: what activities should it perform, how is it financed (can it be profitable? Should it?), is it an internal office or an entity outside the research institute, etc. Can we detect a best practice amongst all the different TTO-structures in place?
Paul Van Dun Presentation (ASTP members restricted access)
Frank Larsen Presentation (ASTP members restricted access)

Recruit, retain and reward tech transfer officersEdit

TT-officers are a rare specimen, with one leg in industry and the other in academia. This hybrid profile makes it difficult to recruit and to retain good staff. The continuously changing environment and the growing pains of young as well as established offices require a very flexible personnel policy, which is not always possible within a research institution. Should we promote “cradle to grave” officers or is it better to form specialized ones? Will programs, such as a (compulsory) certification of TT-officers or staff exchange, effectively help the profession?
Gábor Lamm Presentation (ASTP members restricted access)
Karl Klingsheim Presentation (ASTP members restricted access)

Tracking down inventionsEdit

We all are focused on bringing technology to the market. But are we sure that we don’t miss too much opportunities that never reach our offices? How do big corporations scout for technology opportunities within their own organization? Can we learn from them?
Cecile Tharaud Presentation (ASTP members restricted access)
Alan Payne Presentation (ASTP members restricted access)

Tech Transfer at a distanceEdit

Some argue that Tech Transfer is inseparable from the university and will never be as effective if out-sourced. Others say they've tried out-sourcing and it works far better. Here we listen to two very different models of outsourcing to discern how (and if) they work and what is lost.
Alfred Schillert Presentation (ASTP members restricted access)
David Catton Presentation (ASTP members restricted access)
Hannes Lehmann Presentation (ASTP members restricted access)

Program dedicated TT unitsEdit

Unification in TT rules & structures. The national regulatory framework and practices (including national guidelines and model contracts, etc.) for university-industry knowledge transfer show significant differences across the EU. Is it realistic to aim at a more uniform playing field? And is it desirable?
Bruno Lambrecht Presentation (ASTP members restricted access)
Denis Dambois Presentation (ASTP members restricted access)

Financing your TTO OperationEdit

The span of funding schemes for TTO ranges from low budget to stock market floatation. We present two examples of rather early and quite advanced schemes in Germany and the United Kingdom.
Jonathan Page Presentation (ASTP members restricted access)
Bernhard Arnold Presentation (ASTP members restricted access)

What are we doing here ?Edit

What do our universities want from us and how do they measure our success? Most universities are unsure and fail to give clear direction – often leaving it to the Director of the Tech Transfer Office to judge. In this session, two experienced Directors describe the expectations for their tech transfer operations and say how this translates into the priorities they set internally.
Tim Cook Presentation (ASTP members restricted access)
Koenraad Debackere Presentation (ASTP members restricted access)